Hoo’s brand identity was built to reflect its disruptive approach to hospitality. Not Bad Studio crafted a bold, modern visual language, blending trustworthiness with a cut through energy. From the logo to the colour palette and typography, every element was designed to stand out while resonating with travellers. Identity guidelines were created to ensure consistency, detailing logo usage, tone of voice, and imagery style, providing a clear roadmap for scaling the brand. Supporting marketing collateral—including business cards, presentations, and social assets—reinforced Hoo’s unique value proposition: revolutionising hotel booking through transparency and innovation.

On the digital side, Not Bad Studio styled the UI for Hoo’s one-of-a-kind booking platform, ensuring a seamless, user-centric experience. The design process focused on aligning the platform’s functionality with Hoo’s strategic objectives, creating an intuitive interface that highlighted the brand’s innovative approach. From concept to execution, the website development encapsulated Hoo’s vision, setting it apart in a competitive hospitality landscape.

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