El Tab set out to transform how people experience and book London nightlife. Their vision was clear: create an exclusive bar tab platform that gives venues more control while making reservations effortless for users. At the heart of the experience is the bespoke ‘Tab Card’ dashboard, a seamless tool that allows guests to manage their night out with ease. They came to us with an idea, and we helped bring it to life.
From brand positioning to UX design, we worked closely with the El Tab team to develop an identity that felt sleek, intuitive, and built for a fast-moving industry. We designed and built the app’s front-end experience, ensuring smooth functionality and a user journey that encouraged engagement. Beyond aesthetics, we strategised the launch, crafted compelling messaging, and developed marketing materials that positioned El Tab as a game-changer in the hospitality space.

The result? A first-of-its-kind nightlife platform that is redefining bar culture in London. With its exclusive ‘Tab Card’ system, El Tab is giving venues more control over bookings and payments while offering guests a frictionless way to enjoy their night out. Since launch, the platform has continued to gain traction, becoming a go-to for London’s nightlife scene.