For nearly two decades, RSB Rigging Solutions has been a trusted name in the superyacht industry, delivering world-class rigging, load testing, and custom lifting solutions. As the company grew, it was time for the brand to evolve alongside it—so RSB turned to Not Bad Studio to lead a full-scale brand relaunch that reflected their expertise, global reputation, and forward-thinking approach.

We worked with RSB to create a refined and modern brand identity, evolving their logo and visual language while staying true to their legacy. A completely new website was designed and built, ensuring seamless navigation, strong SEO foundations, and clear service positioning. The brand rollout extended far beyond digital—we branded their fleet of work vans, created custom crew clothing, and developed a comprehensive PR and outreach strategy, ensuring their presence was felt across both industry and media.

Beyond the visuals, we developed a strategic messaging framework, crafting a tone of voice that reflected their authority and innovation. This included a press and media kit, designed to support partnerships and industry recognition, as well as an SEO-driven content strategy to enhance visibility and reach.
The result? A stronger, more cohesive brand that truly reflects RSB’s place at the forefront of the superyacht rigging industry—ready to lead for the next decade and beyond.