The design industry has a powerful ability to influence society, and it's important that we use this power for good.
As talked about in one of my previous blogs, we feel, that one of the most important ways that design can be used for positive change is through storytelling.
The "Blood Normal" campaign, created by the UK charity Bodyform, used effective storytelling and powerful imagery to challenge societal taboos around menstruation and helped to break the silence and stigma surrounding the topic.
Another way that design can be used for positive change is through branding and communication.
A strong brand can help to establish trust and credibility, and it can also be used to communicate important messages.
Design can also be used to create products and services that have a positive impact on the world. For example, the "LifeStraw" personal water filter, which allows people to drink safely from any water source, was designed to solve the problem of access to clean water in developing countries.
This type of design is often referred to as "human-centered design," as it is designed to solve problems and improve the lives of people.
Design can also be used to create inclusive and accessible experiences. For example, the "Wayfinding" system, which is a system of signs, maps, and other information elements that helps people navigate unfamiliar spaces, was designed to make public transportation more accessible for people with visual impairments. This type of design is often referred to as "universal design," as it is designed to be inclusive and accessible to everyone.
It can be used to tell powerful stories, establish trust and credibility, create products and services that have a meaningful impact, and create inclusive and accessible experiences.
